Fashion weeks and celebrity wardrobes alike are dominated by the Ajrakh print. See ten chic ways to style this classic Indian design for a glamorous appearance.
The popularity of the Ajrakh print has increased dramatically when Alia Bhatt attended the awards ceremony in Dubai wearing an exquisite saree with this traditional Indian print on it. Celebrities have recently contributed their modern flair to the revival of exquisite Indian embroidery like Phulkari, Zardosi, mirror work, and Kantha, as well as classic Indian materials like Chanderi, Banarasi silk, and Kalamkari, in the ever-evolving world of fashion. Regarding Ajrakh, this is a traditional art form that is a tribute to India’s rich textile legacy and its ongoing popularity in the fashion industry. It involves printing natural motifs using wooden blocks and vegetable and mineral dyes.
The expert craftspeople of the Khatri community in Gujarat and Rajasthan have long been engaged in the painstaking and labor-intensive process of Ajrakh printing. Wearing Ajrakh, which is renowned for its unparalleled grace and exquisite drape, may instantly make you look like a sophisticated princess. However, don’t worry—we’ve got you covered if you’re unsure of how to style this gorgeous design. HT Digital went out to fashion industry experts to share vital insights into mastering the art of styling Ajrakh prints. Prepare to let loose your inner stylista thanks to tradition and heritage’s allure. (Also read: Alia Bhatt redefines glamour at an award ceremony with her breathtaking red carpet style in an ajrakh patterned saree with a contemporary drape.)
Tips to Style Ajrakh Print
When dressing in Ajrakh print, take the occasion into account. Choose more structured and tailored pieces for a polished and formal appearance, or go for casual, daily pieces for a more carefree vibe. If you want to highlight the Ajrakh print on your outfit, stick to one statement piece—a top, bottom, or accessory—and keep the rest of your ensemble modest. Couturier Reynu Tandon, these days. She also provided some chic ways to style the Ajrakh print.
Layer wisely: Make effective use of layering. To accentuate the Ajrakh print, think of wearing a jacket, cardigan, or shawl in a solid colour. This gives your ensemble a dynamic component in addition to warmth.
Contrast with neutrals: Use neutral colours like white, beige, or grey to contrast the Ajrakh print for a sleek, contemporary aesthetic. This preserves the modern style while enabling the vivid designs to shine.
Selecting footwear: Pick shoes that go well with the general atmosphere. Shoes that match the Ajrakh print’s colours or those that are neutral in tone might help to create a cohesive ensemble.
Play with scale: Make sure there’s a balance if the Ajrakh print in your ensemble has varied scales. To prevent visual overload, for example, pair a larger print on one item of clothing with a smaller print on another.
The Ajrakh print can be dressed up or down for different events. Make the switch from casual to formal wear by opting for fitted items for a polished look or loose fits for a more relaxed style.
“To accentuate the detailed patterns in an Ajrakh print, try wearing it with solid hues. Choose understated accessories to prevent the Ajrakh’s distinctive design from taking centre stage and to let it shine. Sahil Kochhar, Creative Director and Founder, adds, “You can also mix and match with complementary colours or go for a monochromatic ensemble for a sophisticated appearance.” Here are some styling suggestions for this gorgeous traditional print by Sahil.
Balance using solid colours: Use solid colours to counterbalance the Ajrakh print’s striking patterns. By doing this, you can be sure that the print will always be the major attraction of your ensemble without taking over.
Combine textures: To create depth and intrigue, include a variety of textures within your ensemble. For instance, wear textured bottoms with a shirt patterned with Ajrakh, or the other way around.
Wear wisely while accessorising: Choose understated pieces to avoid drawing attention away from the elaborate Ajrakh motifs. Simple, timeless accessories like a scarf in a solid hue or a piece of metallic jewellery can look stunning with the print.
Monochromatic styling: Adhere to a single hue family to create a refined appearance. This method preserves a unified and refined appearance while letting the distinctive characteristics of Ajrakh show.
Adaptable silhouettes: Try a range of outfit looks that highlight the Ajrakh pattern. Whether it’s a flowing dress, fitted pants or a stylish scarf, going with adaptable silhouettes guarantees you can wear Ajrakh in a variety of contexts and situations.
Contributing her knowledge to the same Shivani Agarwal, fashion consultant and ANI apparel founder, who stated, “Ajrakh print may be embraced in both traditional and modern settings for a variety of chic styles. Choose a salwar suit or flowing saree with an Ajrakh design for a more traditional look. Select earthy, rich colours and match them with classic silver jewellery like bangles or jhumkas. This traditional group preserves cultural authenticity while honouring Ajrakh’s legacy. On the modern side, use Ajrakh in shapes that are current. Making a statement with a fitted Ajrakh print blazer over a solid-colored dress or trousers is possible.”
Try a fusion style by teaming a midi skirt or wide-legged trousers with an Ajrakh crop top. Wear neutral shoes and few accessories to prevent overpowering the ensemble. Think about the venue and the occasion in both ways. Modern settings allow for leaner, more subtle accessories, whereas traditional settings could call for more elaborate jewellery. A harmonic fusion of traditional and modern fashion is achieved by balancing the elaborate Ajrakh patterns with contemporary cuts and accessories, according to Shivani.
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